Back in 1976, when Warhol’s aesthetic was taking things from pop culture and putting them in a high culture context, Wooster Enterprises were doing just the opposite. They were taking ideas from high art and putting it in Macy’s.
Churner and Churner presents the first exhibition of the complete works of Wooster Enterprises (1976-1978), the Fluxus-affiliated stationery design studio founded in Soho by artists Jaime Davidovich and Judith Henry. Using their own original designs and additional prototypes by George Maciunas, Davidovich and Henry sold small objets d’art — greeting cards, writing pads, confetti, and other paper goods — wholesale to Bloomingdales, Macy’s, and other novelty shops from Toronto to Tulsa. Wooster Enterprises was both a conceptual art project and a real corporation, and remains an overlooked antecedent to the MoMA Design Store and other art/design hybrid ventures.
This exhibition, which will include project documentation as well as the full product line, bringing the experiment full-circle, calling attention to its art historical significance and its legacy in the contemporary art market.
The show will be up from July 12 to August 18, 2012
Opening reception: Thursday, July 12, from 6 to 8 PM
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